Search Results

Learn SEO terms and research tips.

Improving your site

Ready to get found on Google? More site visitors means more opportunities to make sales and grow your community. There are good and bad ways to make this happen. “White Hat SEO” tries to get real people to visit a site, while “Black Hat SEO” finds loopholes to trick search engines into ranking the site higher. We’ll focus on White Hat SEO, since this gets you more long-term results. Before exploring specific SEO tips, ask yourself these questions: Who do you want to find your site? What are they looking for? How can you give them what they need?

SEO offers no guarantees, but you can set yourself up for success. Ready to make more changes? Here are some next steps: Make your site mobile-friendly. More and more people are accessing sites from their phones instead of a laptop or desktop computer. Work on the accessibility of your site. Manage content and tags so that everyone can access it in a way that works for them. Remove content or media that slows down the loading time of your site. Is your website created with Wix? You’re in luck! Check out the Wix SEO Learning Hub (https://www.wix.com/seo/learn) for even more ways to optimize your site.

Tips to keep in mind moving forward

Get found on Google with these SEO tips.

Keywords are the phrases people type into search bars. Let’s say you need to buy a bookshelf. Your Google search may look something like these: Bookshelves Bookshelves for sale Bookshelves near me Buy bookshelves online Bookshelves with drawers Of course, what you search for depends on what you need. If a keyword is broad or simple (for example, “bookshelves”), it probably gets searched a lot. To start your research: Brainstorm both broad and specific keywords that could be relevant to your site. Find a keyword research tool, like Google Analytics, and see how many times each of your keywords was searched in the last year. Put the keywords into Google’s search bar and see which of your competitors rank high in the results. It can be hard to rank high on popular keywords, so use keywords that fit your website.

Words aren’t the only things that Google reads. Any images on your site are also analyzed by search engines. How fast your site loads has a big impact on SEO, and images are part of that. Compress and resize your photos so that they load quickly, and place images as close as possible to related content. Use keywords in the name and caption.

THIS A SAMPLE ONLINE COURSE Ready to achieve your business goals? A business plan is your secret weapon to get everyone excited about what’s next.

The first section of a business plan explains what exactly the business does. Opening a restaurant? Creating a travel agency? Be clear about what you do. Now explain why! Why are you passionate about this business? How did you get started? A few sentences about your story can go a long way in convincing someone to invest. Passion goes a long way. Be sure to share it.

Learn how to showcase your business.

Now that you’ve got the world’s best business plan, learn how to share it in a meaningful way.