ABOUT | connectHER

About Us

Today’s consumers are suffering from information overload. They prefer permission-based content, meaning they invite it freely into their lives over traditional advertising that interrupts them.

Studies show that over 70% of consumers prefer getting to know a business with informational content over ads.

Hello, I am Arielle DiVita.

I have 30-plus years of experience as a tech consultant, designer, and small business owner. I have worked with Fortune 500 companies and small businesses. Organizations of all sizes want to build brand awareness because it increases sales, encourages customer loyalty, and strengthens their competitive advantage.

One of the best ways to build brand awareness is to implement an effective content marketing strategy. If you aren't entirely sure what it involves, it is a strategy designed to deliver relevant, engaging, and informational content to your target audience. It typically consists of blog posts, podcasts, online courses, workshops, videos, or social media updates.

Implementing a content marketing strategy can be a challenge for any organization but it is even more problematic for small businesses. Small business owners often lack the resources necessary to create and share original content on an ongoing basis. I created ConnectHER to provide a platform to share content, build brand awareness, and connect with consumers and other business owners.

We offer a supportive environment that values collaboration over competition. This is a platform where women come together to encourage each other, share resources, and promote their businesses in a nurturing space.

What our members can expect

BUSINESS PROFILE PAGE

Unlike most online directories that just list basic information, our premium profiles are essentially a one-page website that can include text, graphics, videos, and more.

EXAMPLE

PRIVATE FORUM

Our private forum offers members a communication platform where they can ask questions, offer advice, barter for services, mentor, and exchange ideas.

VISIT THE FORUM

EVENT PROMOTION

Members can post and promote events on our platform. For an additional fee, our platform can facilitate ticket sales and RSVPs.

Additional fees may apply.

VIEW THE CALENDAR

GUEST BLOGGING

Members are encouraged to submit blog articles that will be featured on our platform, emailed to our subscribers, and promoted across social media channels.

Additional fees may apply.

EXAMPLE

COURSE CREATION

Members are encouraged to create online courses that will be featured on our platform and promoted to our email subscribers and across social media platforms. Members supply the content. We build the course. Additional fees may apply.

SEE COURSES

PROMO ADS

Members are encouraged to create ads that will be featured on the platform, promoted to our email subscribers, and across social media platforms. Members supply the content, we build the ads. Additional fees may apply.

SEE PROMOTIONS

SPOTLIGHT ARTICLE

Beyond the profile page, the article offers a more in-depth look into your business and will give our readers a chance to learn more about you and your business. Members supply the content, we prepare the article and promote it to our email subscribers and our social media platforms.

Additional fees apply.

SEE EXAMPLE

BEHIND THE SCENES

Storytelling can be a powerful marketing tool. We will come to your place of business, take photographs and video of some behind the scenes footage. We will interview you and write an article describing a day in the life of your business. The article will be featured on our platform, promoted to our email subscribers and social media platforms.

Additional fees apply.

FREE CONSULT

Included with your membership is a free one hour marketing consultation with one of our experienced professionals. Our consultant will assess your current marketing and tech goals and offer advice for taking your business to the next level.

Marketing & Tech Services

We have a highly experienced tech and marketing team available to offer their services at discounted rates for our members. Included with your membership is a free one hour consultation with one of our professionals who will review your current tech and marketing situation and offer guidance for taking your business to the next level.

For example, we offer:

Content creation (ads, reels, promo videos, print & online)
Brand identity packages (logos, visuals, messaging)
Website development
Online course creation
Writing/editing services
Digital marketing strategies
SEO strategies
Training