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Let's face it. Pictures are worth a thousand words ... and videos are even better. Consider using videos whenever you can. There are many online tools for generating videos that are relatively "easy" to use for a novice. However, they can be frustrating if you've had little or no experience with video production. Also, it's very important to present a consistent brand identity throughout all of your online presence including videos, so we will be need to incorporate your brand identity elements such as colors, fonts, messaging, images, etc. More and more experts are recommending including video production in your content strategy. VIDEOS ARE WORTH THE TIME, EFFORT, AND EXPENSE WHEN YOU CONSIDER THE FOLLOWING: Was watching this video more entertaining than reading a long paragraph? Were you able to retain more of the information? Those are staggering figures that demonstrate the importance of video creation in any content strategy. We work with our clients to include video in their content strategy. We also enjoy producing videos for our clients that promote their businesses, build their brands, and deliver compelling material for their target audiences.

Successful businesses are built on strong connections. It's no longer just about price, consumers become loyal advocates of authentic brands who have similar values, demonstrate social responsibility and have messages that resonate with them. People want to see themselves represented. They also want to be seen and heard. Successful brands listen to their customers. Not only is it the right thing to do; it makes good business sense. Make sure your content caters to a wide range of people in your target demographic. While demonstrating your dedication to social responsibility, you'll also get recognized.

from DIYMARKETERS.COM If you really want to engage email subscribers, you’ve got to stop focussing on getting email subscribers and start focusing on engaging email subscribers. When it comes to email marketing, there’s too much focus on GETTING email subscribers and not enough on how to engage email subscribers in a way that moves them toward becoming customers.

from BIGIDEASFORSMALLBUSINESS.COM Video marketing has become a truly powerful digital marketing tool. It can be the key to brand development and is almost mandatory for successful promotion campaigns. Videos increase engagement, improve CTR, brand awareness, and lead generation. By 2022, approximately 82% of all online traffic will be covered by video content.

By nature, most small business owners are hands-on DIY types that prefer to be involved in every aspect of their business, from deciding what type of coffee machine to buy to doing the company tax returns.  Being a jack-of-all-trades business owner is often necessary due to financial or other constraints.  Unless you’re very proficient with technology or are in the field, you’re likely to need some assistance.  Small business owners also face many marketing challenges, including lack of time and resources, budget constraints, or not having a comprehensive strategy or plan. As a consultant, I should convince you to buy my services for all of your technology and marketing needs.  However, as an entrepreneur, I understand the financial realities of owning a small business all too well.  So, I offer very affordable rates for my services, look for ways to save my clients money and recommend free or low-cost tools that everyone can use. Low cost or free tools recommend . . .