YOUR LOGO
Company Name
"Hero Image & Message"
The "Hero" image and message should grab the readers attention and clearly communicate what you do. It should be short and concise. You can have headline and a sub-headline if appropriate.
Value Proposition/Benefit-driven headline
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Your value proposition should serve several purposes. It can be challenging to write but if you create copy that answers the following questions then you will have an effective value proposition.
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What product/service are you selling?
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Who is your target audience, your ideal customer?
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What benefits will your product/service offer your customers?
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What are your key differentiators? What makes you different from your competitors?
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The value proposition section should be clear and concise. You want to give your readers a clear picture of what you do and encourage them to take the next step in the buyer's journey. Make sure to always stress benefits, not features and definitely avoid "hype" and over promising. Be authentic and explain your value and how your different from your competitors. Don't exaggerate or use phrases like, "World's greatest coffee." Instead, focus on tangible benefits and be authentic.
Social Proof and/or Tell Your Story
What is social proof? It is the idea that people follow and copy the actions of others in order to display accepted or correct behavior. Social proof will trigger emotions and can be a powerful marketing tool that shouldn't be underestimated.
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The value proposition section essentially makes a promise for what a customer can expect when they buy from you. Social proof such as testimonials, awards, and accolades shows a customer that you actually deliver on your promises.
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If you're a new business or don't have testimonials, you can include more information about yourself or tell the story of why and how you started your business.
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Telling your story can help build trust and create an emotional connection with your audience.
Special Offers or Promotions
Contact Information
